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Digital Marketing Specialist

The Seattle Times, a family-owned, Pulitzer Prize-winning news organization, is looking for a dynamic Digital Marketing Specialist. On this team, you will drive critical business results related to developing and implementing online marketing strategies and programs to increase conversion and retention rates. This position also supports the development of marketing projects for product launches, and business to consumer campaigns. You will be tasked with collaborating directly with key business leads and stakeholders, which requires a thorough understanding of SalesForce Marketing Cloud.

Additional duties include close collaboration with the marketing coordinator and providing additional support and coverage for that position when needed. This may include booking and uploading ads, reviewing new jobs, developing timelines, and tracking all points of contact to ensure project is delivered on time and meets customer requirements. May require some work with creative team to execute creative projects and ensure collateral developed meets brand standards.

Please note: while currently remote, this position will require some work in our Seattle office once normal operations resume. Applicants should be current (or future) residents of the Puget Sound area.

 

Responsibilities

  • Responsible for development and production of marketing materials, and timeline/delivery management tied to successful marketing programs. Candidate will be expected to coordinate activities with external vendors and partners.
  • Works with business to consumer marketing manager to develop a thorough understanding of consumer products, audience behavior, and business requirements to develop and implement interactive marketing strategies to achieve subscriber acquisition and retention goals.
  • Works with internal partners in Advertising to outline online project goals, business requirements, budget and reporting for our paid social efforts.
  • Develops and implements consumer marketing campaign for We Love Local Eats dining promotion, including restaurant recruitment and retention, hiring and management of seasonal staff member, creative development, ad placement, website development and social media promotion.
  • Responsible for executing subscription sale ad campaigns, including A/B testing, site messaging, and sale reporting. Makes recommendations based on performance review and competitive audits to Director of Product and Consumer Marketing Manager, and other stakeholders for future sales/acquisition efforts.
  • Collaborate with internal stakeholders and organizational leaders in the development of larger marketing projects. Including but not limited to new product launches, News special sections, features, or virtual and/or in-person events.
  • Coordinate with outside partners and vendors on details related to these projects. Lend creative ideas and solutions to help develop successful programs to meet marketing objectives
  • Own and maintain documentation for SalesForce Marketing Cloud, as well as onboard, train and provide support to employees as needed.
  • As a consultant with internal clients, this position will be required to meet with clients and be able to clearly communicate the objectives for each project as well as exchange relevant requirements. In some cases, position will draft the creative brief for the client and present it to the creative team for execution.

 

Qualifications

  • Experience: Three to five years’ email and social digital marketing, production, project management, marketing and/or event management experience.
  • Education: College degree in marketing, communications or related field preferred.
  • Must have good working knowledge of project and time management principles.
  • Strong written and verbal communication skills are mandatory, including formal and informal group presentations.
  • Must be strong team player and collaborator, self-confident, professional, energetic, and a self-starter.
  • Must be well-organized, incredibly detail-oriented, thorough and always follow through on commitments.
  • Must have strong computer software and analytics aptitude (SalesForce Marketing Cloud, Google Analytics, Google Ad Manager, MS Word, PPT and Excel).


A cover letter is preferred but not required for this position.
 

Founded in 1896, The Seattle Times continues its tradition as a family-owned, independent newspaper that cuts through the clutter and provides readers with timely, relevant news. As the largest newsroom in the Pacific Northwest, we serve the region with thoughtful journalism that makes a real difference in our community. And as a media solutions company, we combine cutting-edge digital capabilities and service with the values and integrity of respected traditional media… with an established audience of 1.9 million. At The Seattle Times, you’ll find work that matters.

 

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