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Campaign Specialist (Paid Social)

The Seattle Times is the trusted source for Northwest news. With over two times the visitors of any other local media website, our readers rely on us for thoughtful, independent journalism that impacts our community. We're not just a newspaper, though: Seattle Times Media Solutions partners with local advertisers as the local market solution for digital agency services. STMS leverages 122 years of coverage and emerging market needs with tailored media solutions for clients. Our suite of services includes Mobile, Social, SEM/SEO, Programmatic, Branded Content, Web Services, Video, Email, Direct Mail, and Commercial Printing. And... we're hiring!

Seattle Times Media Solutions is actively seeking an experienced Campaign Specialist to support our Paid Social Advertising services! As a Campaign Specialist, you will be responsible for partnering with internal teams to plan, manage, and execute digital marketing strategies across paid social channels for numerous advertisers of varying sizes and verticals.  The ideal candidate will need the ability to think creatively, contribute innovative ideas and have a passion for digital marketing.

 

Responsibilities

  • Management of paid social campaigns across multiple social media channels, including the campaign planning, implementation, budget management, performance review, and overall optimization.
  • Generate original and innovative creative strategy for social channels, based on client needs, current trends, consumer insights and analytics
  • Analyze campaign performance, identify trends and suggest opportunities for improvement as well as provide consistent performance updates to internal team members.
  • Management of paid social budget allocations and forecasts, while consistently reporting on spend and performance
  • Develop compelling ad copy that is consistent with the advertiser’s brand messaging and guidelines.
  • Maintain a deep understanding of Facebook, Instagram and Twitter paid advertising capabilities and how to leverage to best benefit advertisers
  • Liaise between the campaign management team and other key internal groups on the account
  • Track and monitor social media analytics and translate data and performance to optimize content

 

Qualifications

  • Experience: 5+ years paid social engine marketing experience managing large-scale accounts. Agency experience a plus!
  • Education: BA / BS degree preferred; emphasis in business, marketing or communications
  • Facebook Blueprint Certification in good standing
  • Experience training teams on campaign strategies and best practices.
  • Consistent record of leading projects from conception through completion

 

Preferred Skills

  • Working knowledge and mastery of campaign setup, management strategies and optimization techniques without the aid of 3rd party tools and/or automated software.
  • Ability to accurately analyze large amounts of data across multiple platforms and data sources to provide both summary level and detailed explanations of campaign performance as well as utilize this data to provide effective recommendations for improvement and/or continued success
  • Understanding of various KPI’s and targets like CPA/CPL/ROAS/ROI/LTV
  • Mastery of conversion tracking setup including pixel creation and implementation on websites both manually and via Google Tag Manager
  • Proven ability to A/B test ads & landing pages and key factors in optimization.
  • Mastery of Google Analytics goal setup as well as advanced knowledge of metrics and dimensions, cross domain tracking solutions, event tracking and goal setup for all conversion goal types
  • Ability and desire to work at both the strategic and tactical levels, with proven success at developing integrated digital campaigns from strategy through execution
  • Working knowledge of Google Tag Manager setup and implementation, as well as, tag and trigger setup and management.

 

This role requires a criminal background check on a post-offer basis as a requirement for consideration. In addition, successful candidates must be able to build a Facebook Campaign with specific ad copy/conversions.

 

Founded in 1896, The Seattle Times continues its tradition as a family-owned, independent newspaper that cuts through the clutter and provides readers with timely, relevant news. As the largest newsroom in the Pacific Northwest, we serve the region with thoughtful journalism that makes a real difference in our community. And as a media solutions company, we combine cutting-edge digital capabilities and service with the values and integrity of respected traditional media… with an established audience of 1.8 million. At The Seattle Times, you’ll find work that matters.

 

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