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Account Director

With over two times the visitors of any other local media website, Seattle Times Media Solutions digital agency partners with advertisers as the digital solution for their local marketing needs. We leverage 122 years of Pulitzer-prize winning coverage to help local and national advertisers connect with their customers. We reach more Northwest adults than any other local media company with our full suite of services: Mobile, Social, SEM/SEO, Programmatic, Branded Content, Web Services, Direct Mail, and much more.

 

At STMS, we’re continuously growing to meet our client’s needs. Our Advertising department is hiring for a results-oriented Account Director to focus on driving new business! You will be working both independently and with a team of Account Executives who serve as subject-matter experts in our suite of services. Working alongside our Advertising leaders, you will be charged with growing our digital agency clients and revenue in reoccurring, contracted business. Ideally, you are passionate, driven, confident, and knowledgeable in digital marketing strategy and execution.

 

 This role will report to the Senior Director of Advertising.

 

Responsibilities

  • Mine a pipeline of our agency’s top prospects for agency services, focusing on foundational advertising plans valued at $5k/month+.
  • Identifies opportunities in cooperation with Senior, Regional and Local Sales Directors and managers, focusing on high value targets for our digital agency services. Targets can include existing ST Active, Inactive or Prospective clients or a direct prospecting list of potential clients.
  • Independently, or in cooperation with Account Executives, executes an exemplary sales call process:
    • Builds and nurtures a pipeline of prospective accounts, and delivers a strong Introduction.
    • Conducts thorough client Needs Assessment, and provides value to the client upfront in insights, recommendations, and strategy.
    • Presents high-value, insightful, and measurable solutions that are grounded in a deep understanding of the market and client goals and objectives.
    • Attends quarterly client reviews and strategy sessions thereafter, for the first year minimum, with the AE and AM. For independently-sold campaigns ($10k+), attends monthly client reviews and strategy meetings for one year minimum.
  • Publicly represents The Seattle Times Media Solutions through participation in professional and community organizations, including networking and public speaking opportunities that uphold the STMS image, values, and expertise.
  • Helps develop agency strategy with Sales and Operational leaders to ensure we are delivering best in class strategy, execution and service.

 

Qualifications

  • Experience: Two or more years’ experience in business development sales, with proven track record of account/revenue generation, in addition to at least two years in digital marketing service sales.
  • Education: College degree preferred, or related professional work experience as equivalent.
  • Track record of success in prospecting, pitching and closing sales
  • Ability to influence others to achieve results
  • Ability to formulate strategies to support client objectives
  • Ability to work and communicate effectively with senior management
  • Ability to work and adapt in changing environment
  • Effective communicator (oral and written communication skills) with clients and internal stakeholders
  • Superior analytical and interpersonal skills to work effectively within cross-functional teams.
  • Public speaking and/or management experience a plus

 

This role requires a criminal background check, personal car insurance, driver’s license, and drug screen for controlled substances (including marijuana) as a condition for employment.

 

 

Our locally-owned company takes great pride in our impact to the community, as we have for over 120 years. We know this starts with our commitment to our employees, first and foremost. We offer multiple comprehensive health benefit plans for employees (and their families), a 401(k) retirement plan with matching, generous vacation/sick time off, annual wellness benefits, dependent care options, and much more. We continuously strive to provide a work-life harmony that encourages personal and professional growth at a company that breathes deeply held values of quality, independent journalism.

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